In the last blog, we discussed about the importance of marketing a website. Whether you have created your website for brand awareness or selling your services, you cannot do that unless people actually come and visit your website. With regular promotional activities, you can build a robust online presence and get recognized in popular search engines such as Google, Bing, Etc.
In this blog, we will discuss about some proven marketing formulas to easily get noticed by potential clients. These methods work like a charm for any type of industry. Let’s discuss them one by one.
There are several ways to promote a website, but we have listed the four ideas that actually work.
Start guest blogging
Guest blogging is a process where you have to post industry-related content (in your case, painting and remodeling) on niche websites. Research says 62.96% of readers consider blogs from different authors more credible. Guest blogging sites can help you achieve potential audiences for your website.
There are thousands of guest blogging sites that allow you to post your content for free. Some premium websites may ask for a fee. If you have a budget, then you can go for that. Meanwhile, free websites also work.
Some free guest blogging websites include Copy Blogger, Medium, Blogger, the DIY magazine, etc.
However, if you will just about your services and qualities, readers are simply going to ignore it. Nobody likes forced marketing. Instead, share some valuable tips related to the service you are in that people will find useful to read and share amongst others. When you hit that credibility status, people will see you as an expert of your field and would love to hire you without giving any second thoughts.
Go for SEO
Search engine optimization is a marketing tool that allows you to get ahead in the search engine page results. Organic search accounts for 53% of all site traffic, according to BrightEdge. Once search engines start recognizing your website, you are not far away from revenue goals.
Finding the right keywords is the real deal here. For example, you can go for best painting contractors in (your city name) or best painters near me, etc. Meaning, Google will show your website on the search result page whenever someone searches the above keywords.
You don’t have to go for too competitive or very low-demand keywords. The key is to research keywords that have moderate traffic and can get ranked fast. Place those keywords properly while writing blogs and articles. Make sure you don’t overdo it, or Google may penalize you for keyword overstuffing.
We recommend you hire an SEO professional for doing all the critical analytics stuff. Meanwhile, you can use the Google keyword tool planner as well.
Use social media marketing
With 420 billion active users in its arsenal, social media engagement is a marketing giant that you cannot ignore in this day and age. More than 73 percent of marketers agree to witness significant growth in their business through social media marketing when it comes to promotion.
The best way to promote your website is to create an account on social media, upload user-generated content, and interact with the customers. This is a great place to create effective B2B and B2C connections too.
Use Google My Business
Google My Business is the best platform to promote your website to local audiences. It is a place where you can add your website, promotion ideas, pictures, and videos about your painting and remodeling business.
The best part about this tool is that your business information will be displayed right on the Google search results. So, whenever anyone searches about your business, it will show up right alongside the regular search results. If you permit, Google will also display your contact and location details, allowing customers to contact you directly.
Conclusion
There are tons of ways to promote your website online. However, all these ideas will take time to fruition. Meanwhile, if you want faster results, you can opt for paid marketing such as Google Ads, Instagram Ads, Facebook Ads, LinkedIn Ads, etc., that allows you to target customers based on their age, gender, income, search behavior. In short, you can target audiences that have already looked or looking for painting or remodeling contractors.