By Carl

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Painting Contractors Lead Generation – In this digital age, you will encounter new methods of lead generation popping up every other day. While most of them are nothing but “old books with new covers”, some of them are worthy of your attention.

Over the years, I have conducted an intense study of online marketing strategies for painting contractors. The 4 ultimate lead generation tips below represent what I have discovered in my assessments.

  1. Use Paid Advertising

Paid advertising such as visual ads and PPC is the most profitable method to generate quality painting leads for your painting business. According to research, around 90% of smartphone owners make their purchases via relevant ads. Also, the likelihood of a person clicking on a paid ad is around 33%.

Pay-per-click (PPC) advertisements are marketed to customers who are already on the verge of conversion. As these users are on the internet looking for the right business, which significantly increases your conversion chances. In short, every $1 you spend on a Google Ad, will get you around $2 in return.

How to get started with PPC?

To start with PPC, you need to pick some relevant keywords. Whenever a user searches these keywords in Google, your ad will appear on their search result page. If you are a local-based painter from NY, then go with keywords like “painting services in NY”.

  1. Use Google Local Service Ads

Google’s local service ads (LSA) is another promising advertising platform for home service professionals. The ranking in LSA is determined by your business ratings and reputation. The more your rating improves, the more Google will promote your services to potential customers.

How to start with Local Service Ads?

To apply for LSA, you need to get approved by Google. First, you have to get your business listed in the Google My Business profile. Now comes the part where you have to enhance your local reputation and ranking. Ask your clients to leave you a review or send a link from your GMB in the mail, making it easier for them to leave a review.

  1. Create a video

A Video is one of the effective ways to communicate with potential leads. Just putting a video on a land page can boost your conversion rate by 86%.

How to get started with video promotion?

You can create a tutorial video for painting or a video displaying your professionalism. Create a business page on Youtube and upload the video there. When people find a lot of quality information, they would definitely come back and visit your YT page.

The next step is to embed the video link on your homepage or a landing page of your choice. Then mark the video with Schema so that Google and other search engines know what your video represents.

  1. Explore the Social Media

Social media is a smart way to engage with audiences who are interested in hiring a painter or painting contractors. According to GlobalWebIndex, around 54% of users research a product or service on social media before buying. Being active in social media and interacting with customers will help your business a great deal.

How to start with social media marketing?

First, you need to choose the right platforms for your painting business. Social Media Platforms are more creative and visual-oriented, making them ideal for businesses like painting, photography, health, etc. Meanwhile, active participation in LinkedIn can help you build connections in B2B and B2C.

On Facebook, you can post photos, videos, blogpost links, and polls. However, platforms like Instagram and Pinterest are only focused on images and videos.

Social media ads are one more marketing gem with the potential to deliver huge leads. Your visual ads are displayed to people who are already looking for painting services. It also allows you to target users based on their demography, gender, socioeconomic status, and search behaviors.

Honestly, lead generation is not rocket science; you can accumulate quality leads by implementing proper research and creativity. Although the process isn’t complex, it has many details and nuances that needed to be taken care of. However, as painting contractors, your time is quite limited. Therefore, it’s not a bad idea to seek professional help.

Carl Utter

About the author

Carl’s sales career spans almost 30 years in all phases of sales management, sales training, sales coaching, and consulting. He founded The Training Group Inc. in 2000 where he trained and developed some of the largest Painting Contractors in the Country.

In 2017 he made a major decision to narrow his focus on Painting and Remodeling contractors who struggle to get customer to pay more for premium services. Today he is the founder of Contractor Growth Strategy, and his mission is to transform the sales and estimating industry by teaching his world re-known client- Centric Selling System. Carl Believes that premium contractors deserve to charge a premium price. The Client Centric selling system was designed for premium contractors, so they had a systematic way to sell and close projects when the price they charge is higher than the majority of competitors.

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