By Carl

free painting leads, Marketing Painting Business, painting business

The Second strategy is to set up a calendar, and time block dedicated time to following up on all open leads. 

As a sales guru, I cannot emphasize enough the importance of follow-up in Painting sales. In fact, it is often the follow-up that can make or break a sale, your career, and your business.  You may have the quality or service, but if you don’t follow up with potential painting customers, they may forget about you or choose to go with a competitor. That’s why I highly recommend time blocking and scheduling time for follow-up activities.

The second strategy in this 5-part series is to set up a calendar and time block dedicated time to following up on all open leads.

This means that you should make it an appointment and make sure you reach out to everyone you’ve seen in the last 90 to 120 days. This is a critical step in the sales process because it shows that you care about the prospect and their needs. It also gives you the opportunity to build a relationship with the prospect, which is crucial in closing a sale.


  • Dedicated Follow up:

The first step is to leave with an agreement when you’ll talk next. This could be a phone call, email, or meeting, but it’s important to set a specific date and time for the follow-up conversation. This shows that you’re committed to the prospect and their needs.

  • Next, schedule follow-up time:

This is mandatory and should be time-blocked in your calendar. This ensures that you’ll have dedicated time to follow up with all open leads. It’s important to make this a priority and not let other tasks get in the way.

  • Make Them Buy or Die!

Finally, work all open leads until they buy or die. This means that you should continue to follow up with the prospect until they either make a purchase or tell you they’re not interested. Don’t be afraid to be persistent, but also be respectful of the prospect’s time and needs.

By implementing this strategy, you’ll not only increase your chances of closing a sale, but you’ll also build strong relationships with your prospects. It shows that you’re committed to their needs and that you’re willing to put in the time and effort to help them achieve their goals. So, start time-blocking and scheduling your follow-up activities today, and watch your sales soar!


  1. Never leave a prospect without scheduling a time you will discuss the quote.
  2. Put time in your schedule when you will make follow up calls and emails. This is important and if you don’t put in your schedule, it won’t get done
  3. Make sure you touch all open leads until they buy or die.

Carl Utter

About the author

Carl’s sales career spans almost 30 years in all phases of sales management, sales training, sales coaching, and consulting. He founded The Training Group Inc. in 2000 where he trained and developed some of the largest Painting Contractors in the Country.

In 2017 he made a major decision to narrow his focus on Painting and Remodeling contractors who struggle to get customer to pay more for premium services. Today he is the founder of Contractor Growth Strategy, and his mission is to transform the sales and estimating industry by teaching his world re-known client- Centric Selling System. Carl Believes that premium contractors deserve to charge a premium price. The Client Centric selling system was designed for premium contractors, so they had a systematic way to sell and close projects when the price they charge is higher than the majority of competitors.

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