By Carl

Customer reviews, good ranking, Google review, Importance of Reviews, Reviews on GMB, SEO algorithm, trustworthy business

Customer reviews on Google My Business (GMB) page can boost your painting and remodeling business’s credibility without having to spend a large sum of money on marketing. One of the many benefits of GMB reviews is that they can boost your chance to rank in Google by 15 percent, which is 10 percent higher than in 2015.

Google review is an online platform where customers can leave their feedback about a company. Reviews are a better way to improve your online presence, build a stellar brand reputation and increase your revenue. Let’s now know the benefits of having good reviews on the GMB page.

Having good reviews on the GMB page can:

Increases Customer Loyalty

Transparency is a significant part of a business to put entrustment among prospective and existing customers. Therefore, staying relevant in the online platform is becoming more relevant for businesses. GMB reviews help businesses worldwide to build substantial credibility allowing customers to gain in-depth insight into what existing customers think about the business. In today’s era, searching for information online about a company before considering them for business is quite ubiquitous for customers. Businesses with precise information, more positive reviews and better customer handling are most likely to attract more customers.

According to a survey, more than 70 percent of consumers say they are likely to go for businesses with the most positive reviews. Local businesses can use GMB reviews to gain competitive advantages over other businesses by accumulating more positive reviews from customers.

Get a push in SEO

Google SEO algorithm analyzes a website through more than 100+ categories. Google reviews account for a large part of it. We can classify the SEO algorithm into three parts- Expertise, Authority, and Trust.

As said earlier, GMB reviews help in building online trust. Good reviews written by real-life local customers are a beacon for Google’s algorithm, stating you are a trustworthy business with a good local presence. As a result, Google will push your website higher in the search engine.

Having a good ranking in search engines allows users to find your business more efficiently. Having glorious reviews helps your business a lot by pushing your website on the SEO ladder.

Accumulate customer intelligence 

Every customer review can serve as business intelligence, allowing you to get inside your customer’s mind. You can accumulate several behavioral traits of a customer, including how you perform along with your customer’s expectations.

Negative reviews can be bad for business, but it gives crucial information about areas that require improvements. Besides, in most cases, few negative reviews won’t hurt your business. The trick to turning a positive review into a positive is by addressing the customer’s issue. You can either write a good response saying you will do your best to resolve the issue. The best thing to do is to use an online reputation management service (ORM) for pacifying negative reviews online. Just go for ORM services that are specialized in painting and remodeling businesses.

Persuade customers to click your website

Despite having a top position on the search rank page, most businesses don’t get much traffic as expected. This is because customers are displayed with ten websites on their search page, and it’s up to the audience which website they prefer to visit. Having good reviews in GMB can actually persuade customers to click your website link. Whenever your website appears on the search engine rank page, google will display your customers’ reviews next to it. A collection of positive reviews will catapult your audiences to know more about your business. As a result, you will receive more traffic, resulting in more business opportunities.

Encourage customers to speak to you

Most customers look for businesses that offer better services. This is why customers often check online reviews to ensure they are selecting someone who will pay attention to their issues. GMB reviews can be an excellent opportunity for you to showcase your customer service. When customers see that you have addressed every issue on your review page, they will probably choose to do business with you as well.

The key is to address all negative reviews and issues with politeness. As a business, you must be open to constructive criticism from customers and address each review with politeness. Besides, leaving a ”thank you in each customer feedback can also do wonders for your business.


Whether you a big or small company, having positive reviews can significantly improve your chances of getting more customers. If you have better and more positive reviews, Google will think you are providing better painting and remodeling services than your competitors. As a result, it will give your business more exposure to the online platform.

Carl Utter

About the author

Carl’s sales career spans almost 30 years in all phases of sales management, sales training, sales coaching, and consulting. He founded The Training Group Inc. in 2000 where he trained and developed some of the largest Painting Contractors in the Country.

In 2017 he made a major decision to narrow his focus on Painting and Remodeling contractors who struggle to get customer to pay more for premium services. Today he is the founder of Contractor Growth Strategy, and his mission is to transform the sales and estimating industry by teaching his world re-known client- Centric Selling System. Carl Believes that premium contractors deserve to charge a premium price. The Client Centric selling system was designed for premium contractors, so they had a systematic way to sell and close projects when the price they charge is higher than the majority of competitors.

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