Website promotion is a primary marketing element for all industries, including painting and remodeling businesses. However, most contractors are still stuck with old-school methods such as cold calls, manual biddings, and references. Undoubtedly, traditional marketing methods still work as it comes with more personal and human feelings. If you think online marketing lacks human emotions, then you couldn’t be more wrong.
Actually, 80 percent of customers accept that online reviews affect their purchasing decisions. Even in a virtual state, customers still believe in what other customers say about you. Customers want to know the story of different customers. Checking your online reviews and customers’ story is the first thing a potential customer will do before visiting your website.
No matter how good your website looks, it won’t bring business unless customers visit it. This is where website promotion comes into play. Website marketing includes a bundle of tasks featuring SEO, blog posts, social media marketing, reputation management, online review management, and many more.
There are a number of ways your business can get benefit if you market your website. Let’s see how.
Followings are some of the benefits of promoting a website
1. Brand Awareness
Once your brand reaches the eyes of more people, your business gains more attention and recognition. This is one reason why the product and service costs of more prominent brands are comparatively high. With recognition comes more trust and customer loyalty. Therefore, people prefer products & services from popular brands.
2. Scalable business opportunities
Once your website gets enough recognition online, other businesses will start noticing it. Some even want to associate with you for mutual benefits. For instance, paint and remodeling accessories manufacturers will start approaching your painting and remodeling businesses for sponsorship opportunities. Likewise, you can also approach different companies for sponsorship, and considering your website’s value, organizations will more likely agree to business relationships.
3. Influx of traffic
Needless to say, traffic is the lifeblood of any website. The more people visit your site, the more the chances are they will contact you for business. However, with so many competitions in the market, merely creating a website for namesake won’t do the job. You have to execute some online promotional techniques so that people will find your website faster. This can be done by paid marketing, social media promotions, content marketing, and search engine optimization (SEO).
4. Increase revenue
Considering your marketing campaigns are going fine, you can expect your profits to grow as time passes. It will only grow from that point. You can consider it as a game of numbers. For example, if your painting business is getting ten business from 100 visitors, you can expect 100 business from 1000 visitors.
Promotion is a perpetual concept. Meaning, you have to keep it going on to stay relevant in front of your stakeholders’ eyes.
5. Increase connections
Once you set foot in the online marketing world, contacting other business professionals won’t be rocket science. Social media platforms like LinkedIn have 55 million companies registered in it. According to LinkedIn data, each LinkedIn AD reaches 13 percent of the world’s population. Besides, the likelihood of that ad getting re-shared is 20 times higher than other social media platforms.
Social media promotion is an integral part of marketing that allows you to constantly engage with your customers and understand their requirements quite closely.
Not promoting your website would be a big mistake for online businesses. From increasing brand value to generating massive traffic to opportunities for website promotion is seamless. It’s not a cakewalk. You have to prepare the blueprint, hire the best people for the job, control the budget at every step, and ensure your plans are working in your favor. Now does that sound like a hassle? Are you wondering how to market your website? Do check out our next post. We have discussed in detail how to market your website in different ways (proven methods) to help you get maximum eyeballs.