According to a report by Hootsuite, more than 70 percent of customers are likely to approach a business that has a listing on Google My Business. Various researches also show that more than 88 percent of customers trust online reviews.
Customers nowadays tend to do an online search before visiting a company. Even though you run a brick and mortar painting and remodeling business, your customers and prospects will come to you by searching about you online. They will start by searching your company, product/services, and online reviews. This is where Google My Business (GMB) helps.
More than 90 percent of users worldwide use Google as their primary search engine. A GMB account helps your business put in the google search results. Meaning, when someone looks up your company, they will find information such as your contact detail, google maps, web site & physical address.
Google My Business helps you fine-tune you’re your ability to be found online by your customers, local SEO and facilitate quality analytics to escalate your paid and organic marketing gains.
Improve Your Businesses Local Search Visibility
Setting up a GMB account is as easy as signing up for a social media account. It’s simple, effective, and the best way to optimize your online presence in Google. Unlike the initial days, Google’s algorithm has become more user intent. Also, most user queries nowadays are more geographically specific. For example, people prefer searching “painting and remodeling services near me, instead of “painting and remodeling.” For instance, if someone searches “painting and remodeling services near me,” then google returns a list of three locations providing such services based on the customer’s location.
Attract customers through Google Posts
Google Posts is one of the best features of GMB. It allows you to post promotional offers, product updates, special announcements, events, and many more. This is a great way to stay engaged with customers and attract them without spending thousands on paid advertising.
There are various ways you can use Google posts.
You can use it to drive customers to visit your painting and remodeling store. You can also use it to inform customers about your new services or products.
Chat with your customers
The likelihood of someone picking your email address, composing a business inquiry mail, and waiting for your reply is painstakingly slower than contacting you instantly.
Google has recently introduced the messaging feature, allowing businesses to directly chat with potential customers who have visited their profile through search results. This feature will enable you to establish a better relationship with customers.
This is completely safe as Google doesn’t share your phone numbers with users directly. When customers visit your google my business profile, they will receive a clickable message icon, allowing them to contact you through a secured mode.
Google My Business allows business owners and customers to upload videos to the business profile. For promoting your painting and remodeling, you can add tutorial, product & service-related videos to lure more clients towards your services. Besides, you can also add HD quality photos displaying your office, projects, and services.
GMB Heat Map Insights
GMB heat map insights display those locations where people have requested direction to your business. This enables you to uncover the untapped market around your areas. For instance, if your painting services are limited to Area “A,” but you see that Area “B” has searched you most, then you can expand your services to that area.
The heat map marks down all the popular areas where the demands of your services are high. This way, you can break down your services by cities and neighborhoods.
Gain more at a lower marketing budget.
Although there are other business directories available online, most of these listings come at a high price. GMB is a free and the biggest business listing platform for businesses to promote themselves to potential customers.
Listing your business at GMB allows you to share crucial information with your potential clients, such as:
- Hours of operation
- Phone number
- Website link
- Directions to your location
It also allows you to share insider information in terms of pictures, videos, and user reviews.
All of these features are free of cost.
Doesn’t matter whether you are a new player in the market or have an established painting and remodeling business; Google My Business is an online tool that helps you maximize your online visibility. With proper resources and creativity, you can surely use GMB to increase your leads and drive more traffic to your business.