By Carl

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Painting Business – It’s not always necessary to spend money on costly campaigns to generate leads. You can attract a potential audience for free. There are a lot of platforms where contracts attract leads through creativity and subtle marketing. This blog will discuss the four most easy methods that require ZERO investment yet can promise you much better performance than paid marketing campaigns. Let’s get started with the first one.

#1 Promotion through Micro-influencers

Not all influencers ask money for a shoutout; some will happily do it for a gift or discount. We prefer micro-influencers as influencers with 1000+ followers are more likely to engage with their customers than those with millions of followers. Besides, people tend to connect with non-celebrities as they find them more relatable.

Search your company’s tag on social media platforms and see if any influencers are already using your brand. As their audiences already have come across your products, it will be easier for you to convert.

#2 Posts valuable contents

Blogging is the best way to generate new leads for your painting business. It helps you establish a reputable name in the industry. However, finding your way to customers’ hearts amidst fierce competition is not an easy task. To grab the attention of audiences, you need to think differently. Rather than pushing your brand on people’s face, start by solving their problems. Post some DIY videos, tips, and other relevant content about the painting business to get painting leads.

You need to keep your call-to-action (CTA) quite subtle. Instead of asking them to fill the form, use an exit-intent popup in exchange for some deals they cannot refuse.

#3 Offer freebies in guest blogging

Guest blogging allows you to generate quality painting leads and traffic to your painting business website. It also helps you build quality backlinks for your website, making it rank higher in search engines.

Check for industry-relevant websites looking for guest bloggers. For example, if you are a painter, then you can write blogposts for Brands selling paints, accessories, etc. Even if most companies don’t allow guest bloggers. Try to approach them personally, and they might change their mind if you have content good enough to be profitable enough for both parties.

Mention your service name with a link to your website at the end of the blog. Plus, offer freebies like discount coupons, ebooks, guides, etc., to audiences if they visit your link.

#4 Find leads in LinkedIn and Google

Platforms like Google and LinkedIn is a great place to find leads in a short time. Although it will take some time to accumulate a handful of leads, at least you can vouch for their authenticity. Search for related industry professionals. Note down their email address and contact numbers. You can use them for email marketing or cold calling in the future.

Meanwhile, you can build a strong industry presence on LinkedIn just by spending 10 minutes a day. Create a LinkedIn profile and add connections. Don’t start sending requests to unknown faces on the first day itself. Give some time to build a decent list of connections. Meanwhile, you can join relevant groups and share your blog posts on LinkedIn to gain more traction.

They sound pretty easy, don’t they? But, unless you can put in three to four hours of creative input daily, we recommend letting a digital marketing expert do the job for your painting business.

Carl Utter

About the author

Carl’s sales career spans almost 30 years in all phases of sales management, sales training, sales coaching, and consulting. He founded The Training Group Inc. in 2000 where he trained and developed some of the largest Painting Contractors in the Country.

In 2017 he made a major decision to narrow his focus on Painting and Remodeling contractors who struggle to get customer to pay more for premium services. Today he is the founder of Contractor Growth Strategy, and his mission is to transform the sales and estimating industry by teaching his world re-known client- Centric Selling System. Carl Believes that premium contractors deserve to charge a premium price. The Client Centric selling system was designed for premium contractors, so they had a systematic way to sell and close projects when the price they charge is higher than the majority of competitors.

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