THE Irresistible Estimates E-Book

Contractor Sales Growth Expert Carl Utter

Sales expert Carl Utter dares you to shed mediocrity and become the go-to painting contractor in your market. Sales are the lifeblood of your business, but Utter’s book is not just about learning an easy pitch. It’s about selling painting services through sincerity and empathy, even when your prices are higher than your competition.

  • If you’re losing jobs to low-ball competitors…
  • if you’re tired of customers who tell you they went with a cheaper price…
  • if you and your estimators struggle to get customers to understand why they should spend more on quality.

SPECIAL OFFER A private session with Carl to help you power your selling results 

This book is for you.... 

Let me ask you a question. If you have a customer who has: -

  • Experienced problems with other contractors in the past
  • Expressed a desire to make quality a higher priority than price
  • Shared that they would pay more to get a contractor who gave them exactly what they wanted

…and you showed them how you are going to get them EXACTLY what they wanted most, what do you think the odds of closing that sale would be under your current sales system? Now imagine what the odds would be if you were charging thousands of dollars more than your competitors?
Client-Centric Selling, if done correctly, will have you closing 50% of your estimates, regardless of your prices. I know, because for decades, that’s exactly what I’ve been teaching painting contractors. But before I get into that, let me briefly explain why you should believe me.

E-Book Highlights



Carl’s sales career spans almost 30 years in all phases of sales management, sales training, sales coaching, and consulting. He founded The Training Group Inc. in 2000 where he trained and developed some of the largest Painting Contractors in the Country.

In 2017 he made a major decision to narrow his focus on Painting and Remodeling contractors who struggle to get customer to pay more for premium services. Today he is the founder of Contractor Growth Strategy, and his mission is to transform the sales and estimating industry by teaching his world re-known client- Centric Selling System.

Carl Believes that premium contractors deserve to charge a premium price. The Client Centric selling system was designed for premium contractors, so they had a systematic way to sell and close projects when the price they charge is higher than the majority of competitors.

Contractor Growth Strategy