A completely new and Different Approach to sales

And it'S Making Painting Contractors Across the Country A Fortune 

Double Your Sales Even When Your Price is Twice, that of Your Competitors With This New Approach 

Sales expert Carl Utter dares you to shed mediocrity and become the go-to painting contractor in your market. Sales are the lifeblood of your business, but Utter’s book is not just about learning an easy pitch. It’s about selling painting services through sincerity and empathy, even when your prices are higher than your competition.

  • If you’re losing jobs to low-ball competitors…
  • if you’re tired of customers who tell you they went with a cheaper price…
  • if you and your estimators struggle to get customers to understand why they should spend more on quality.

Special offer! Buy today and get a Free Irresistible Estimate video course.

This book is for you.... 

Utter has been teaching painting contractors in his popular training courses ( Client - Centric Selling ) how to sell at higher prices. Now, in his first book, he lays out the details of the 7 steps of his Client-Centric Sales System. The same training that has been powering the growth of some of the most profitable and well-known painting contractors in the country. When you implement this easy-to-read how to book, you will have a step-by-step sales system that will empower you to dominate your market.

Whether you are new to selling home remodeling services, or a veteran who wants to take your career and commissions to higher levels, Utter’s “How to Double Your Sales Even if You're Twice the Price” is a proven how-to.

If you want to win more sales when you’re the highest quote, increase gross profits, and learn how the most successful painters manage to sell millions of dollars in services per year, read and implement Utter’s book now.

Chapter Highlights

The Painting Contractors Guide to Doubling Sales book has 12 chapters full of sales tips, tactics, and techniques for selling painting services, based on a lifetime of sales coaching with leading contractors nation-wide. Chapter 1 & 2 are available for free as my gift to you 


Challenges and Obstacles of Selling at
a Higher Price Points 

Available free


Why Estimators Fail to Sell at Higher Prices...and What to Do About It

Available free


The Real Cost of Sales You Don’t Make


Introduction to Client-Centric Selling

And there's even more...

Chapter 5.  The Confirmation Process

Chapter 6.  How to Set the Right Expectations for Sales Calls

Chapter 7.  How to Create Favorable Selling Conditions When You're Price is Higher

Chapter 8.  How to Create Rapport On Demand

Chapter 9.  Why the Agenda Matters...and How to Do It

Chapter 10.  How to Articulate Your Credibility

Chapter 11.  The Most Interesting Sales Pitch Ever Discovered

Chapter 12.  Presenting The Irresistible Estimate

Each and every chapter is full of insights, tips, tactics and techniques that you can begin implementing right away in your painting business. 

Your path to selling more begins here. Let me show you the way.

Pricing Plan

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  • Access to two free chapters



  • Lifetime Access
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  • Access to All 12 Chapters
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  • Lifetime Access
  • Immediate Start
  • Free Irresistible  Estimate video course
  • Access to All 12 Chapters
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Carl’s sales career spans almost 30 years in all phases of sales management, sales training, sales coaching, and consulting. He founded The Training Group Inc. in 2000 where he trained and developed some of the largest Painting Contractors in the Country.

In 2017 he made a major decision to narrow his focus on Painting and Remodeling contractors who struggle to get customer to pay more for premium services. Today he is the founder of Contractor Growth Strategy, and his mission is to transform the sales and estimating industry by teaching his world re-known client- Centric Selling System.

Carl Believes that premium contractors deserve to charge a premium price. The Client Centric selling system was designed for premium contractors, so they had a systematic way to sell and close projects when the price they charge is higher than the majority of competitors.

Contractor Growth Strategy