February 20, 2024

Quadrant SellingSelling to the 4- Buyer Types   Selling is a skill every painter and estimator needs in their business, whether it’s used for pitching ideas, asking for promotions, or in an actual sales-oriented role. Whether you’re aware of it or not, there are four very different types of buyers. Selling to different styles of buyers

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January 22, 2024

    Overcoming Price Objections: Helping Painting Contractors Master the Art of Selling   A deer in the headlights.  At night when a deer encounters headlights from a car, they will become completely frozen and not move.  Not realizing they are about to be hit by an oncoming vehicle. When painting contractors get the old

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October 12, 2023

In the competitive world of painting and remodeling, being a skilled craftsman is essential, but it’s not enough to guarantee success. It’s competitive and there’s always someone else who is catching up. To truly thrive in this industry, painters and remodelers must also master the art of selling based on value. That’s where our course,

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October 11, 2023

What role does price play in making the sale? Why do contractors struggle with price and objections? It is no secret contractors struggle with price and price objections. One of my clients asked very thoughtfully, why do contractors struggle so much with price and price objections. If it is not pricing that buyers are basing

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October 11, 2023

What role does price play in making the sale?   As a sales trainer and marketing consultant, I’m constantly being asked what role price plays in the buying process. If you ask a small business owner or a salesperson what role price plays in the buyer’s decision, they almost always think the price is the

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